BY PHILIP KOTLER – Among the millions of products and services produced each year, there is a group loosely called ‘sin’ products. Think of “alcohol, cigarettes, and marijuana” as major sin products. Think of “prostitution services” as a ‘sin’ service type. Think of recent efforts to discourage the consumption of soft drinks, candy, and packaged snacks that are high in sugar, salt, and fat.
These are viewed by most people as “unhealthy products and services” deserving some level of social control. The government – whether in a city, state, or nation – might be encouraged to ban, tax, or “scandalize” them to reduce their consumption. The issue is if, when and how should governments undertake to reduce the consumption of these ‘sin’ products and services.
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